The DQ I work at in Wichita had a Customer Appreciation Day. This day has taken place in the past at this restaurant, but this was the first time it's been on New Year's Day (that part was my idea). I figured it would be an excellent way to get customers in the door on an otherwise slow day.
Customer Appreciation Day means that everything (and I mean everything) is 50% off. So, cakes were 50% off, Dilly Bars were 50% off, hamburgers were 50% off....Get my drift?
We'd been promoting it for several weeks -- notice the readerboard underneath the sign.
We opened at 10:30 in the morning. A few people trickled in within a few minutes -- mostly to stock up on DQ cakes -- several at a time.
After noon, however, folks must have climbed out of bed. Then, we became a little busier. Here's one photo of a crowd.
Lewis is an employee at this DQ. He did an EXCELLENT job greeting customers, restocking the cake freezer all of the time, and keeping the dining room clean. He also was very good at answering customer questions.
This whole family came in for lunch -- at their Grandma's treat (Grandma declined to be in this photo). I ended up talking with Grandma for awhile. She and her husband used to own a DQ in South Wichita years ago -- from 1950 to 1967. I had a very interesting conversation with her seeing how DQ obviously cannot exit my blood.
I was out in the dining room at one point in time with my camera. This very outgoing little boy (I would guess around 6 or 7 years old) said "Hi" to me. He proceeded to tell me all about the two teeth he lost the day before. Then, he told me all about the tooth fairy. All in all, it was a very enlightening conversation with a child (I love those conversations with children). Throughout the entire conversation, however, he continued to eat his cone to avoid melting. When I asked him if I could take his photo, he was more than happy to pose. I LOVE seeing children enjoy a DQ cone. That makes my job fun.
All in all, it was a fairly successful promotion, though I was truly hoping for some more customers. Hmmm....perhaps next year I'll have to really brainstorm up great ideas to get more people to come in. Or, it just needs time to "kick off." People will just have to learn about this DQ's New Year's Day promotion.
No comments:
Post a Comment