Last Monday, the 8th of September, I actually had my 10th (yep, 10th) anniversary as an employee of International Dairy Queen. I wasn't sure I ever would see the day. It has, in all seriousness, gone pretty quick.
When I first took the position right out of college, I was very excited. It was my first "real job" out of college. Plus, it presented the opportunity to travel.
In the last 10 years, I have changed and grown a great deal. This job has allowed me the opportunity to meet many people from MANY walks of life. It has taken me to the west coast, the east coast, many places in between, and even Hawaii.
I have learned a great deal, and it's difficult to even mention everything I have learned. However, I wish to share at least seven of the key principles I have learned about running your own business. Most of these items come directly from small business owners, or the Dairy Queen owners I have worked with...
1) Keep your priorities in line. God, Family, Business -- in that order.
2) Keep your business expenses and personal expenses completely separate -- in separate bank accounts.
3) Don't be afraid of stepping inside your competition -- to see what they're doing. Who cares if they see you do it? You MUST know what your competition is doing.
4) Keep in mind that your employees will treat your customers the same you're treating your employees. So, if you don't treat your employees well, your customers will not be treated well.
5) Two main ways to grow your business are to get your existing customers to return frequently and buy more and to attract new customers. Your business will grow faster by attracting new customers (it's hard to get existing customers to change their ways and buy more). So, each day, figure out how to get at least one more customer inside your business.
6) At the barest of minimums, put together and analyze (and make changes if necessary) the financial statements of your business. Don't wait until the end of the year to see where you are financially. It may be too late to make changes.
7) Teenagers today are not near as bad as everybody thinks. Every generation has complained about teenagers. Think back to the Cosbys, the Bradys, and the Cleavers. The adults in those sitcoms never seemed to understand teenagers. The same goes for today. If you think a teenager has an "issue," (for lack of a better term), look at his or her parents. Chances are, it's how that teenager is raised.
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